EOS lip balm is changing the face of the lip care industry. IOS opened its doors even years ago and has taken the industry by storm since that date.
Historically, lip balm was sold in tubes. Products like Blistex, Burt’s Bees, and Chapstix have sold lip balm in the form for years. EOS sells organic lip balm in pastel-colored orbs, that have a soft texture.
IOS has also expanded the flavors available on Amazon in lip balm. The company has focused on innovative, tasty options that had not yet been seen in a lip balm product.
EOS has relied on a marketing strategy that focuses on millennials. As a result, EOS has utilized social media extensively when it comes to marketing and advertising its lip balm. This includes Facebook, YouTube, and Instagram. The company has a huge number of followers in these social media venues.
Historically, lip balm was marketed as a unisex product. In reality, people of both sexes do use lip balm. However, a considerable majority of lip balm users have been women.
The design of EOS lip balm permits a user a pot-like look for the product, which market research said people tend to prefer. However, with its design, a person does not have to dip fingers into the product to use.
At the present time, EOS is considered to be a $250 million company. By 2020, industry analysts anticipate that the company will log $2 billion in annual sales. The increasing organic and natural products, like EOS lip balm, is considered the primary reason for this anticipated future growth.
With its sales growth, EOS is now the second leading seller of lip balm in the United States. The only company to beat EOS is Burt’s Bees. EOS sells more than industry icons Chapstix and Blistex, and achieved that accomplishment with in decade.