Lori Senecal, the CEO of Crispin Porter and Bogusky graduated with a degree in Sales and Marketing. Lori is a talented marketer, advertising, and digital strategist and has served in various capacities in different markets. She has deep insight in new business idea conceptualization and such a brilliant brand architect. Lori has a lot of information and knowledge on multinational account with a lot of knowledge on data analytics. Lori attributes her success to motivation from her older siblings and has been a success everywhere she goes.
Lori Senecal began her career in 2003 when she began TAG ideation, which is a marketing unit. She has worked with many famous companies such as staples, nestle, Xbox weight watchers, Nabisco among others. Lori served as the chief marketing officer of DDB worldwide communication inc from the year 2005 to 2008 and later acted as the head of the marketing department. She then moved on to serve as Co-Managing Director in McCann Erickson Worldwide a subsidiary of the McCann World Group Inc. She was later promoted to serve as the accountant management Director and executive vice president. In 2009, she moved to Kirshenbaum bond and partners as the CEO. She has also served at MDC partners Inc as the director and CEO, later moved to Crispin and Bogusky. Lori has recently taken up a leadership role at CP+B where she is expected to take to greater heights eight companies. She is also the director of the advertising council inc and a member and director of the Ad council board a testament to her success.
Lori has won several awards, in 2013 she received the quantum Leap award during the Awny Game changer. In 2014, she was regarded as the woman to watch in the advertising industry. Recently she named among creative people in business in 2017.In 2014 during the Isaac award organized to reward innovative students, Lori was part of the Jury as the chair. Check out Adweek to know more.
Lori has seen a lot of companies grow tremendously, but that is not the only achievement attributed to her. Lori has mentored a lot of young people in their quest to start businesses. She has also helped incubate start-up during forums organized by companies. Lori Seneca success is to admire. She recently spoke at 3% conference.