Tori Pugliese, a senior director of marketing for SteelSeries, started to work with NewsWatch TV in 2013 and was completely amazed at how the team understood exactly how PR worked. Tori explains that the NewsWatch team really knew how to convey the message that she would liked delivered to her audience, in a way that consumers could grasp it mentally in their own language. She recalls that the first time working with them was a “seamless process”, she would pitch her products and the team was on board and totally believed in what she was doing. Tori Pugliese loved how the collaboration was easy and the script they created together came out relevant and made sense, the quality of the promotional video was great, it had awesome distribution so much so that she could repurpose it to use on her company’s channel and social media page.
NewsWatch TV is an award-winning show with a platform based on entertainment, celebrity interviews, travel, health, technology, consumer news and general reviews. NewsWatch TV first aired as a monthly program in March during the 90’s, they initially only covered financial topics. As the station grew over the years, they switched to cover topics of a wide variety. The television show has won a Gold and Platinum Marcom Award in 2017.
NewsWatch TV Reviews currently airs a few times a month on the AMC network and weekly on the ION channel. They have featured over 10,000 original stories and segments with multiple topics ranging from legal issues, entertainment to medical breakthroughs. The show had over 650 celebrity guests that appeared to discuss recent issues that were plaguing the media and causes that were dear to them. Some of the celeb guests that appeared were Jennifer Lawrence, Bradley Cooper, Denzel Washington, Colin Firth, Mila Kunis and Will Smith.