Fans of spicy food all know the Scoville heat scale. Developed back in 1912 by a pharmacologist with the last name Scoville, this heat index tells you just how much active spicy chemicals are found in any spicy food.
Most people are intimately familiar with the jalapeno, but the jalapeno barely registers on the Scoville heat scale. The jalapeno comes in with only 4,000 Scoville units of heat while the much more flavorful habanero averages about 200,000 Scoville units of heat. Move over jalapeno, the habanero is now the “hottest” pepper on the market.
Joel Friant knows the habanero pepper better than anybody else out there. He is a serial entrepreneur that has been bringing product concepts to market for decades. Some of his culinary product creations have had the highest sales in grocery chains across Washington state. And now he’s bringing back his most popular idea — The Original Habanero Shaker.
The Original Habanero Shaker is exactly what it sounds like. It allows you to sprinkle habanero pepper flakes all over your food just as you would use a salt or paper shaker. And with 400,000 Scoville units of heat behind it, the habanero shaker packs a punch.
Many people are shocked to find out that the habanero actually packs more flavor than the jalapeno. There is a smoky and buttery flavor to the habanero that balances the intense heat. And while there are hotter peppers on the market, Joel Friant knows that the balance of flavor to heat in the Original Habanero Shaker is perfect for mass consumption. He is sure that his habanero shaker will take the market by storm.
Joel Friant originally launched the habanero Shaker back in the mid-90s. As someone incredibly interested in the psychology of successful business people, Joel Friant took a short break from the habanero shaker to perform psychological research. But now this smoky, buttery and spicy pepper mix is back out on the market in a big way. And it’s all back by popular demand.
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