An interesting article written by Bruno Fagali and Lucas Pedroso and published on April 3, 2018, tells the story of how Brazilians are fighting the worldwide problem of fake news in their country. So, what’s so new about fake news? Well, according to Fagali and Pedroso, it’s now become an even bigger problem with the newest threat being what they call “deepfakes”.
What Are Deepfakes?
In case you’re not familiar with this terminology, deepfakes are videos that feature amazingly realistic face-swaps. New and innovative computer programs discover some commonality between the two faces of public personalities and then stitch one face over the other face. In some cases, the source footage is so good that the transformation is barely noticeable, if at all.
Fake News & the Electoral Process
For quite a while now, we’ve been hearing all about how fake news can have an influence on the electoral process worldwide. And, never was it more publicized than during the last presidential election right here in the U.S. Now, it’s Brazil’s election year, so Brazilians are starting to pay more attention to the problem. They’ve started to discuss and coordinate with specialists with their combined goal being to create tools that might at least serve to mitigate the negative effects of fake news on the Brazilian electoral process.
The Rise of Fake News
According to a recent report, the Brazilian elections have been severely influenced by some form of fake news since 2010, or perhaps even longer than that. OK, it’s not like creating and disseminating fake news isn’t older even than elections themselves but, for more than the past eight years, it has become a more financially rewarding and highly publicized practice. Why? Well, because certain social networks and even some websites have been created for just one thing and that’s getting fake news in front of the public.
Who is Bruno Fagali?
He’s not just the co-writer of the article about fake news, among many others, but also a Fagali Law Firm founding partner. He earned his Master in Law at the State by USP and his Specialist in Administrative Law from FGV-Gvlaw and PUC/SP- He’s also been responsible for implementing Brazil’s Corporate Integrity Program and has been in charge of the Corporate Integrity Management team for two years now.