Tori Pugliese, a senior director of marketing for SteelSeries, started to work with NewsWatch TV in 2013 and was completely amazed at how the team understood exactly how PR worked. Tori explains that the NewsWatch team really knew how to convey the message that she would liked delivered to her audience, in a way that consumers could grasp it mentally in their own language. She recalls that the first time working with them was a “seamless process”, she would pitch her products and the team was on board and totally believed in what she was doing. Tori Pugliese loved how the collaboration was easy and the script they created together came out relevant and made sense, the quality of the promotional video was great, it had awesome distribution so much so that she could repurpose it to use on her company’s channel and social media page.
NewsWatch TV is an award-winning show with a platform based on entertainment, celebrity interviews, travel, health, technology, consumer news and general reviews. NewsWatch TV first aired as a monthly program in March during the 90’s, they initially only covered financial topics. As the station grew over the years, they switched to cover topics of a wide variety. The television show has won a Gold and Platinum Marcom Award in 2017.
NewsWatch TV Reviews currently airs a few times a month on the AMC network and weekly on the ION channel. They have featured over 10,000 original stories and segments with multiple topics ranging from legal issues, entertainment to medical breakthroughs. The show had over 650 celebrity guests that appeared to discuss recent issues that were plaguing the media and causes that were dear to them. Some of the celeb guests that appeared were Jennifer Lawrence, Bradley Cooper, Denzel Washington, Colin Firth, Mila Kunis and Will Smith.
Lori Senecal, the CEO of Crispin Porter and Bogusky graduated with a degree in Sales and Marketing. Lori is a talented marketer, advertising, and digital strategist and has served in various capacities in different markets. She has deep insight in new business idea conceptualization and such a brilliant brand architect. Lori has a lot of information and knowledge on multinational account with a lot of knowledge on data analytics. Lori attributes her success to motivation from her older siblings and has been a success everywhere she goes.
Lori Senecal began her career in 2003 when she began TAG ideation, which is a marketing unit. She has worked with many famous companies such as staples, nestle, Xbox weight watchers, Nabisco among others. Lori served as the chief marketing officer of DDB worldwide communication inc from the year 2005 to 2008 and later acted as the head of the marketing department. She then moved on to serve as Co-Managing Director in McCann Erickson Worldwide a subsidiary of the McCann World Group Inc. She was later promoted to serve as the accountant management Director and executive vice president. In 2009, she moved to Kirshenbaum bond and partners as the CEO. She has also served at MDC partners Inc as the director and CEO, later moved to Crispin and Bogusky. Lori has recently taken up a leadership role at CP+B where she is expected to take to greater heights eight companies. She is also the director of the advertising council inc and a member and director of the Ad council board a testament to her success.
Lori has won several awards, in 2013 she received the quantum Leap award during the Awny Game changer. In 2014, she was regarded as the woman to watch in the advertising industry. Recently she named among creative people in business in 2017.In 2014 during the Isaac award organized to reward innovative students, Lori was part of the Jury as the chair. Check out Adweek to know more.
Lori has seen a lot of companies grow tremendously, but that is not the only achievement attributed to her. Lori has mentored a lot of young people in their quest to start businesses. She has also helped incubate start-up during forums organized by companies. Lori Seneca success is to admire. She recently spoke at 3% conference.