Purple hair, don’t care must be Doe Deere’s motto in life. She blazes through life in her own way. With that in mind, here is a little about her upbringing and how she became who she is today.
Doe Deere was born in Russia in 1981. She was a creative young girl with an ambitious streak in her. She enjoyed dressing up in costumes and getting creative with makeup. At the age of 13 she started her own business. It was simple and fun. Doe sold temporary tattoos to her schoolmates to make some extra cash. It was her first taste of entrepreneurship and that continued into adulthood. She also wanted to become a musician, so with her ambitious nature in mind (and a suitcase) she moved from Russia to New York City. It had to be challenging that young to move so far away from home, but she was determined! The budding musician learned the pearls of business and career. Learning to market her band, SKY SALT, was a necessary skill she learned early in life. Ms. Deere also learned to appreciate the people who came out to her events, taking the time out from their busy lives to be there. Romance also bloomed for Doe as she met her husband in the band. It was a learning experience for their relationship and they built a solid foundation of trust and togetherness. The duo also learned how to work together, a necessary skill for any relationship.
They spend a lot of time in New York City, also Manhattan and Brooklyn. Essentially she spent her young adulthood there. Back tracking to her childhood, the now thriving entrepreneur felt different and alone. Luckily for those differences, it was what shaped her as an adult. That is how Lime Crime, her cosmetic brand was born. Upon buying makeup at the store, Doe could not find anything she wanted. She was drawn to bright and unusual colors that most stores did not carry. Fed up with her predicament, and hearing that other girls felt the same, Doe launched her own brand called Lime Crime in 2008. It was a hit and grew to unimaginative lengths. The self-proclaimed “Unicorn Queen” personally reviews each product before it goes onto market. The whole brand is proudly cruelty-free and vegan (http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/). They have been certified by animal activist giant PETA and Leaping Bunny. They continue to expand the brand with new products all the time.