Waiakea Hawaiian Volcanic water has demonstrated that it is possible to build a bottled water brand in the 21st Century even though a considerable portion of the market is controlled by renowned brands such as Dasani. It takes the innovative minds of entrepreneurs such as Ryan Emmons, the founder of Waiakea Water, to develop a business model that positively disrupts the beverage industry. Waiakea’s business model seeks to conserve the environment, contribute to ending world water crisis, lead in sustainable production and of course provide premium bottled water with numerous health benefits.
Recently, Emmons announced that his company would begin using degradable water bottles next year. According to Emmons, the announcement came after five years and over 1,200 experiments aimed at developing a new type of plastic bottle that has similar commercial qualities as traditional plastics but, it is 100 percent degradable. To this end, the company used Timeplast’s additive which is the first and only patented additive for nano-degradation of plastics. Emmons claims that the additive has the capability of reducing the lifespan of plastics to 15 years, down from 1500 years.
As Waiakea Water will be the first company in the consumer packaged goods (CPG) industry to make use of the bottles, other companies are likely to follow suit. Emmons encourages other companies to adopt the use of Timeplast additive as it is reasonably priced. Emmons states that the additive costs almost the same as the aquamarine colorant of plastics. Also, one pound of the additive is capable of being used to convert over one thousand pounds of regular plastics to become degradable.
This is not the first time that Waiakea Water is hitting the headlines for its efforts tailored towards environmental conservation. Waiakea is known to work with leading emission control experts such as Ecometrica to improve its process in favor of production methods that are less damaging to the ecosystem.
Waiakea Water encourages sustainability in production, and hence the company is leading reforestation efforts in the Mauna Loa and other parts of the globe. Mauna Loa is the heartbeat of the company as it sources its naturally alkaline water from around the mountain.